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Thursday March 13, 2008
In The News
Book News
Galley Talk
People
In the Media
Did You Miss?
More News
More Book News
Q&A
In the Winners' Circle
Featured Reviews
New in ShelfTalker
Even More News
In Brief
Smart Marketing
Rights Report
Bestsellers
From the Slush Pile
In the News

Candlewick on the Move
Maisy and pals helped
supervise the move.
Surveying the new space:
Candlewick's Karen Lotz,
Sharon Hancock and
Anne Irza-Leggat.
This past Monday, Candlewick Press moved a half mile from its longtime home in North Cambridge, Mass., across the town line
into Somerville. "We're closer to more restaurants, the subway and our authors," says president Karen Lotz. But what really has her excited is that after years of having staff offices on two noncontiguous floors, there is now space for all 92 employees on the same level. "We work really, really collaboratively," she says, "and the building facilitates that."

Although Candlewick no longer serves lunch to its employees as it did when it first opened 16 years ago, the new 30,000-sq.-ft. space has been designed to radiate out like a conch shell from a large eat-in kitchen. In addition to a dining area, the new building, which is 8,000 sq. ft. larger than the Cambridge space, has other common areas where staffers can gather, like a formal reception area and a large library. Before the move, common areas like the kitchen and conference rooms had been converted into offices.

In keeping with the Somerville building's previous use as an art gallery, and to facilitate interaction with the community, Candlewick plans to mount art exhibits that will be open to the public. That should be good news for local artists like Timothy Basil Ering, illustrator
of Kate DiCamillo's The Tale of Despereaux, whose first gallery show had been held there. —Judith Rosen   

More News

All for Kids to Close
"Age and constant stress have taken their toll," says Chauni Haslet, owner of All for Kids Books & Music in Seattle, Wash., of her decision to close the children's specialty store she founded 25 years ago. "I don't want anyone to think I'm caving in; I'm moving on. I'm out of here June 30, no matter what."

Last Friday Haslet stunned customers with her email announcement that she was closing the store. About to turn 63 (her birthday is this Friday), Haslet says that she wants time to enjoy life. As a bookseller, she says that she has to work as hard out of the store at off-site events as she does in the store, to cover expenses and pay the rent. "I will miss the people, not the constancy," she says.

Haslet, who struggled with the decision of whether or not to close All for Kids two years ago when the rent increased, says that she chose to do it now, because the store's longtime book buyer, Rene Kirkpatrick, was offered a buying job at Third Place Books, which she will start at the beginning of May. "I'm ready for a change," says Haslet.

Initially, she had planned to keep up the store's busy schedule for the next two and a half months before winding down inventory and closing. But since the news has filtered out, three potential buyers have come forward. "Monday, I didn't think there would be anyone taking over, and now I think there's a possibility," says Haslet, who is careful to add, "I'm not going to persuade anybody to take this on." —Judith Rosen   

Even More News

Simon & Schuster Springs Green Kids' Line
Little Simon is launching Little Green Books, an eco-friendly line of children's books aimed at parents and children who want to learn more about the environment. The first four books will pub this fall; Little Monkey and Little Panda will be cloth, and I Can Save the Earth! One Little Monster Learns to Reduce, Reuse, Recycle and The Polar Bear's Home: A Story About Global Warming will be 8x8 storybooks. In subsequent seasons, Little Green will publish board books and novelty formats; the Simon Scribbles imprint will publish Little Green activity books starting in spring 2009. Books published under the imprint will focus on recycling, replanting, preserving habitats and creating awareness of endangered animals.

Valerie Garfield, v-p, publisher for novelty and licensed publishing, will head the imprint. She called Little Green "an appropriate contribution toward making Simon & Schuster an environmentally responsible publishing house," and said the imprint will "allow parents to introduce young children to some of the issues surrounding the environment and what they can do to help preserve it."

All books will be priced under $10, made from recycled materials and printed with soy ink. Marketing and promotion efforts will be environmentally friendly and will include eco-friendly giveaways such as seed-paper flower bookmarks that readers can plant. —Lynn Andriani

Book News

Mélanie Watt and Scaredy Squirrel Flying High
One of Kids Can Press’s bestselling authors, Mélanie Watt, clearly struck a resonant chord with kids when she created the character of Scaredy Squirrel, who initially refuses to leave his nut tree for fear of encountering green Martians, killer bees and ferocious sharks. Published in January 2006, Scaredy Squirrel spawned a spring 2007 sequel, Scaredy Squirrel Makes a Friend, which together have sold 70,000 copies and have been published in eight languages. Next month this comically neurotic rodent returns in Scaredy Squirrel at the Beach, which provides him with new worries: sea monsters, pirates and falling coconuts.

Watt’s publishing career actually had its origins in a classroom. When she was assigned to create a book about color for a design class at Université du Québec à Montréal, Watt wrote a story about a chameleon. Her teacher, children’s illustrator Michèle Lemieux, suggested she submit it to Toronto-based Kids Can Press.   


More Book News

The Lion, the Witch and the Web
The Narnia widget,
which can be added to blogs,
online profiles and Web sites.
In 2005, the film The Chronicles of Narnia: The Lion, the Witch and the Wardrobe earned more than $750 million worldwide, with box office sales second only to Star Wars: Revenge of the Sith. HarperCollins saw a significant boost in sales, selling more than 17 million units of Narnia products during the six-month period leading up to that film’s December release. Now, the publisher is launching Read It Before You See It, a digital marketing campaign that aims to bring more readers into the fold in advance of the next film, The Chronicles of Narnia: Prince Caspian, which Disney and Walden Media will release on May 16.  

"We’re taking a classic brand and moving it into Web 2.0," says Diane Naughton, v-p of marketing for HarperCollins Children’s Books, noting that the initiative marks the first time the publisher has created such an extensive online presence for a classic brand, as opposed to a brand-new property. "We want you to immerse yourself in Narnia and in all of the books," she adds.

The publisher hopes to reach Narnia fans of all ages by using a combination of interactive applications and games, as well as targeted advertising, to market the books on social networking sites and online communities.    read more

In Brief

Farewell Party for Floyer
Sally Floyer, who retired last fall from her position as managing director of the brands and licensing division of Penguin U.K. after 24 years with the company, was recently feted stateside. The party, held at New York City's Thom Bar, was attended by Floyer's American colleagues at Penguin and throughout the industry. Seen here: Floyer (l.) and Diane Cain, director of consumer products marketing at Penguin Young Readers Group. In a blog post on the Bookseller's Web site, Floyer writes about how difficult it continues to be for authors to get published, adding, "We need to take more risks as a trade."

A Call to Action
Little, Brown is using a cell phone campaign to get the word out about the environmental message in The Final Warning (Mar.), the latest book in James Patterson's Maximum Ride series. Through a partnership with Do Something, an organization that encourages social action among youth, the publisher is offering teens the opportunity to send their friends free cell phone messages delivered in the voice of the series' heroine. Besides alerting recipients to the book's imminent arrival, the message includes environmental tips, such as "We throw out over 100 billion plastic bags a year. Ask yourself if you really need the extra bag and carry a cool reusable bag for big trips instead." The Final Warning, fourth in Patterson's series, arrives with a 500,000 first printing.

Princesses on Parade
Last Thursday, pink was the color of the season at Bloomingdale's on 59th Street in New York City, when 200-some mothers and children turned out for a Princess Party with Karen Katz in celebration of her latest book, Princess Baby (Random/
Schwartz & Wade, Jan.) At the event, which was co-hosted by Divalysscious Moms and Juicy Couture Baby, children dressed up in gowns and armor, posed for pictures in front of a castle backdrop, enjoyed assorted treats and listened to two readings of the book by Katz. Here, a regally appointed Katz poses before the castle backdrop.

Whose Who-ville?
Huntsville, Ala., that's who! Or rather, where. The city won the Horton Hears You Hometown Challenge, sponsored by 20th Century Fox in conjunction with its new film, and will be treated to VIP screenings of the film today, in advance of the national premiere tomorrow. Last Saturday, 12 cities held gatherings during which decibel monitors measured which town shouted one of the book's signature lines—"We are here!"—the loudest. The crowd of around 400 people in Huntsville included the mayor, children wearing "Horton ears" and 300 Marines and soldiers, according to the Huntsville Times.
Q&A
Mary E. Pearson
Bookshelf talked with Mary E. Pearson about her new novel, The Adoration of Jenna Fox (Henry Holt, Apr.).
Your newest book, The Adoration of Jenna Fox,
is set in a sort of dystopian America. Did you choose the futuristic setting to distinguish it from your previous books?
This could have been written in a present-day setting with some tweaks, but trying something new is challenging for me. The next book is new territory, too. I guess I’ll keep doing that until eventually I run out of new territory.

read more

People


Michael Stearns, editorial director and foreign acquisitions manager at HarperCollins Children's Books, is leaving the company to become an agent. He will join Nadia Cornier at Firebrand Literary Agency as a partner. Stearns came to Harper from Harcourt three years ago; his last day is April 11. Brenda Bowen will be taking over Stearns's role as foreign acquisitions manager.


Kara Sargent has been promoted to editorial director for Simon Spotlight and Simon Scribbles; she was previously executive editor at Simon Spotlight.


Jennifer Abbots has been promoted to associate director of publicity at Henry Holt Books for Young Readers. She had been publicity manager.
Featured Reviews

Silent Music: A Story of Baghdad
James Rumford. Roaring Brook/
Porter, $17.95 (32p) ISBN 978-1-59643-276-5

Art sings on the pages of this visual celebration of Arabic calligraphy as Rumford's (Sequoyah) collages of floral and geometric designs and flowing lines deftly echo Arabic language and patterns. "Writing a long sentence is like watching a soccer player in slow motion as he kicks the ball across the field, as I leave a trail of dots and loops behind me," says narrator Ali, explaining his love of calligraphy. Spreads incorporating stamps, money and postcards reinforce the Baghdad setting and complement representational scenes, such as an intricate collage of Ali huddling under a blanket next to his cat, writing. Arabic words, translated in places, sometimes embed in the pages as part of the illustrations, even patterning Ali's mother's dress. Like his hero, the famed calligrapher Yakut, who wrote through the destruction of Baghdad in 1258 ("he shut out the horror and wrote glistening letters of rhythm and grace"), Ali turns to calligraphy during the bombing of Baghdad in 2003. In an eloquent ending, he discovers that while the word "war" flows easily, the pen "stubbornly resists me when I make the difficult waves and slanted staff of salam—peace." Ages 4-8. (Mar.)

Goosebumps HorrorLand: #1:
Revenge of the Living Dummy
R.L. Stine. Scholastic, $5.99 paper (144p) ISBN 978-0-439-91869-5
After eight years, the bestselling master of middle-grade horror returns, this time with the first book of a new, deliciously chilling 12-book series. As is planned for the other titles, this suspenseful opener is broken into two equally enjoyable sections—a standalone story and the first installment of what already reads like a ghostly serial at its spookiest. In the same tried-and-true style as the older Goosebumps stories, the standalone involves two smart yet vulnerable kids as they try to bury "Mr. Badboy," an evil ventriloquist's dummy with a mind of its own, and a Mumban doll with a shrunken human head that steals minds when touched, before the two dolls can do any major damage. In Part Two, the same characters embark on another petrifying adventure to a mysterious theme park advertised as "HorrorLand: Where Nightmares Come to Life." All the essential tricks of the trade to keep readers up at night are front and center: the ominous noises at just the right moments, the grisly visual descriptions and the cliffhangers around every corner. Combined with the promise of an ongoing story, this series should easily garner a new crop of scare-addicts. Ages 8-12. (Apr.)

Reviews from the March 10 issue of Publishers Weekly.

see all of this week's reviews
including our web exclusive Annex
 *
In the Winners' Circle


Sonya Hartnett, the Australian author of 18 novels including the Printz Honor-winning Surrender (Candlewick, 2006) has won the sixth Astrid Lindgren Memorial Award for Literature, which comes with a prize of five million Swedish kronor (approximately $790,000). It is the largest paying international award dedicated to writers of children's books. The Swedish Arts Council gives the award to an author, illustrator, narrator or literacy proponent "whose work reflects the spirit of Astrid Lindgren." Sweden's Crown Princess Victoria will present Hartnett with the award in a ceremony on May 28. Further information is available at the award's Web site.


The SCBWI has announced the winners of the 2007 Golden Kite Awards, which recognize excellence in children's literature. Winning authors and illustrators win a $2,500 prize and a trip to the Golden Kite Luncheon held in Los Angeles during the SCBWI's summer conference. This year's winners are Katherine Applegate for Home of the Brave (Feiwel and Friends) in Fiction; Ann Bausum for Muckrakers (National Geographic) in Nonfiction; Sara Pennypacker for Pierre in Love, illustrated by Petra Mathers (Scholastic/Orchard) for Picture Book Text; and Yuyi Morales for Little Night (Roaring Brook/Porter) for Picture Book Illustration. For a list of honor titles and further information, visit the SCBWI Web site.
Bestsellers


Fiction Bestsellers
March 2008

  1. Diary of a Wimpy Kid: Rodrick Rules. Jeff Kinney. Abrams/Amulet, $12.95 ISBN 978-0-8109-9473-7
  2. Twilight. Stephenie Meyer. Little, Brown/Tingley, paper $9.99 ISBN 978-0-316-01584-4
  3. Diary of a Wimpy Kid. Jeff Kinney. Abrams/Amulet, $12.95 ISBN 978-0-8109-9313-6
    find out more...       
  4. New Moon. Stephenie Meyer. Little, Brown/Tingley, $18.99 ISBN 978-0-316-16019-3
  5. Eclipse. Stephenie Meyer. Little, Brown/Tingley, $18.99 ISBN 978-0-316-16020-9


Behind the Bestsellers

Jeff Kinney's Diary of a Wimpy Kid isn't just a hit here in America. It's a hit overseas as well—
so far rights have been sold in 32 countries.
In Germany, Greg's Tagebuch: Von Idioten umzingelt! is in its third printing after four weeks. And Wimpy Kid is just coming out in Italy, Austria and Switzerland. Clearly the humor in Kinney's middle-grade novel travels well. And while the phrase "wimpy kid" might be hard to translate, sometimes the alternate versions provide their own humor. The Italian title translates as: Diary of an Incompetent. The German edition: Greg's Journal: I'm Surrounded by Idiots.
Galley Talk

Carol Chittenden, owner of Eight Cousins in Falmouth, Mass.,
and frontlist children's buyer at BookStream, talks about a favorite fall title.

The Hunger Games by Suzanne Collins (Scholastic, Oct.) fell into my lap at one of those opportune moments: I'd just finished something else, the newspaper was lost in the snow, and there was no company for dinner. But once begun, I think I'd have kept reading it even if there had been guests, and we'd have taken turns wearing out our voices until the final, still-suspenseful pages. The story: a decadent central government pits two children ages 12–18, from each of a dozen provinces, against each other in a bloody TV extravaganza as they fight to the death. The heroine of this first volume is a caring but tough 16-year-old girl who's picked up a few hunting skills while supplementing her family's meager diet. As in Collins's Gregor the Overlander books, the main character has to balance multiple goals, and the minor characters pull their own weight too. Though there are some readers who will flinch at the brutality, I can hardly wait until October to put this in the hands of boys who've loved Anthony Horowitz and Harry Potter, as well as the girls who are graduating from Warriors and Percy Jackson. The Hunger Games is the first volume of a projected trilogy. I begged and pleaded for Ms. Collins to speak at the next BookStream KidSplash, but she's on deadline for volume two, and I sure don't want to slow it down by one minute!
Smart Marketing


'Pigeon' Fans Want An... Answer

How high can Pigeon fly? Hyperion hopes that the arrival of the latest addition to Mo Willems’s picture book series next month will only add to Pigeon’s mischievous appeal. The new book, which boasts a 250,000-copy first printing, is currently referred to as The Pigeon Wants A...; the full title will not be revealed until the book’s April 1 pub date (even some Hyperion staffers have elected to find out with the rest of the world on that day).

Also to be revealed April 1 is the winner of a contest, in which children were invited to submit their guesses as to what Pigeon wants. Hyperion received nearly 13,000 entries for the contest, with guesses including an iPod, money and a tropical vacation. The winner will receive a school visit by Willems, as well as two signed sets of the author’s books—one for the winner and one his or her school. One hundred first prize winners will receive a signed copy of the new book.

"We’ve hired extra staff to manage the entries," says Alessandra Balzer, executive editor at Hyperion Books for Children and Willems’s editor, who came up with the idea along with the author as a way to connect readers with the story in a unique, participatory way. "This is by far the craziest contest I’ve seen. Kids aren’t just sending in single entries. There are teachers coordinating entire classes."

Rights Report


Mary Cash at Holiday House has bought world rights to two books by New Yorker short story author Janet Nichols Lynch. Messed Up,
the story of a Latino teenager who covers
up the death of his guardian and tries living on his own, is scheduled for fall 2009; the second, as yet untitled novel will come out in 2010. The deal was made with Jodie Rhodes at the Jodie Rhodes Literary Agency.


Warner Bros. has bought film rights to Bone, the comic book series by Jeff Smith. Smith will be executive producer of the movie, which will be produced by Dan Lin of Lin Pictures. An animated version was previously in development at Nickelodeon Films but fell through; it has not yet been decided if this version will be animated or mixed live-action/animated. Bone originally ran as a self-published comic, from 1991–2005, and the collected stories are currently being pubilshed by Scholastic, which has sold more than one million copies.
In the Media


From the Los Angeles Times: The seventh and final Harry Potter book, Harry Potter and the Deathly Hallows, will be split into two films, both to be directed by David Yates. Because of the denseness in the book's plot, the article says, "everyone involved in the franchise is jumping forward to say an eighth film would be to serve the story, not the bottom line." The first part will be released in November 2010 and the second part in May 2011. The movie version of Harry Potter and the Half-Blood Prince is currently in production.


From the Guardian:
The case between
RDR Books and J.K. Rowling/Warner Brothers goes to court on March 24, and the Guardian provides an in-depth summary of the issues.


From the Daily Mirror: According to the British tabloid, J.K. Rowling is working on or mulling over at least three projects: a Harry Potter encyclopedia, a political fairytale, and a story about a stand-up comedian.


From Variety: In a story about the success of The Golden Compass film in overseas markets, producer Deborah Forte vows to get the two sequels made, despite the recent downsizing at New Line Cinema.


From Der Spiegel: The German government has cleared a controversial children's book, "Which Way to God?" Asked the Piglet, of charges that it is anti-Semitic.


From the New Yorker: Janet Malcolm examines the Gossip Girl phenonemon, and likes the books much more than the television show.


From the Seattle Times: Mrs. Piggle-Wiggle author Betty MacDonald would have been 100 years old this month, and the Times looks at how some of her adult books have fallen out of print, despite her fan base.
Did You Miss?


From the pages of PW


PW published its first-ever Green Issue this past Monday, which contained a listing of new and forthcoming "green" titles for kids.


New York Comic-Con takes place next month, and for the first time, young readers—once largely ignored by comics publishers—are being courted in force.
New in ShelfTalker


This week on Alison's blog, she gives an extensive photo tour of Flying Pig Bookstore, which she visited for
the first time. She also shows photos of her current reading pile of publishers' ARCs; the sheer number of them inspired several comments. Add your own!
Attention!


Calling all booksellers and librarians! Want to contribute to Children's Bookshelf? We'd love to hear about galleys you're enjoying, or books that you're selling or circ'ing especially well. Drop us a note here—we want to hear from you!
Contact Us


Dear Bookshelf Readers,

Hope you enjoyed this week's issue. We'd
love to hear from you with any comments and suggestions—drop us a note here.

—The Editors



From the Slush Pile

Click here to read Tales from the Slush Pile from the beginning

 

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