Publishers Weekly - Religion BookLine
  October 17, 2007
 
BEHIND THE NEWS
  If It’s Sunday, It Must Be Religion
  HarperOne and MTV Unite for ‘Spiritual Windows’
SHORT TAKES
  Willingham to Guideposts; Christian Media Event in India; Cook Author Storms NYC; Controversial Priest Touring U.S.
BOOKS BRIEFLY
  Inspired by Sleep, Publisher Turns Author
RELIGION IN REVIEW
  Four Reviews Coming in Publishers Weekly on Monday, October 29
  Two Starred Reviews Coming in PW on Monday, October 29
BESTSELLERS: PW October Religion Bestsellers
COMING ATTRACTIONS
HOW TO SUBSCRIBE/UNSUBSCRIBE
BEHIND THE NEWS
If It’s Sunday, It Must Be Religion
by Lynn Garrett
On Sunday, two religion publishers got dream-come-true exposure on major network news shows. Tim Russert devoted his entire Meet the Press program to an interview with Bill Cosby and Harvard professor Alvin Poussaint about their new book, Come On, People: On the Path from Victims to Victors, which was released October 9. And on Sunday evening a 60 Minutes segment profiled megachurch pastor Joel Osteen (Your Best Life Now), whose new book, Become a Better You, was released Monday.

While Cosby and Poussaint's book is not about religion, it is published by evangelical Christian powerhouse Thomas Nelson. The book is a blunt critique of black popular culture and an impassioned call to the black community to return to traditional values, emphasizing education, marriage and two-person parenting. David Dunham acquired the title (Daily, Apr. 18) as v-p/group publisher of Nelson’s Lifestyle/Business & Culture strategic publishing unit, which, with Dunham’s resignation (Daily, Oct. 3), has been merged into the new Nonfiction Trade Book Group (PW, Oct. 8). Cosby and Poussaint also appeared on Oprah today (Oct. 17). Of course, Cosby has not been without critics for his message: in 2005, Georgetown University professor Michael Eric Dyson published Is Bill Cosby Right? or Has the Black Middle Class Lost Its Mind? with Basic Books.

On 60 Minutes, correspondent Byron Pitts called Osteen “the most popular preacher in the country,” noting that his weekly television program draws some seven million viewers, and that Sunday services bring 10,000-15,000 worshipers to his suburban Houston church, which is non-denominational but Pentecostal/charismatic in style.

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HarperOne and MTV Unite for ‘Spiritual Windows’
by Lynn Andriani
Which major publisher might be likely to promote its books on MTV? Your first guess probably isn’t a publisher of religion and spirituality titles. Yet HarperOne has just announced an alliance with the network best known for music videos, reality TV shows and celebrity news.

Starting next week, 10 HarperOne authors will provide voice-overs from their books on MTV spots called Spiritual Windows. A bit like public service announcements for spiritual seekers, the spots combine the voice-overs from inspirational books with instrumental music by the Beastie Boys and animation by Argentinean design firm Punga Visual Consorcio. MTV launched the 15- and 30-second shorts, known in the business as "promo spots," three years ago. This new crop of Spiritual Windows will run for a week starting Monday, Oct. 15 and will be available for viewing on MTV.com until October 2008.

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SHORT TAKES
Willingham to Guideposts; unChristian Makes a Stir; Christian Media Event in India; Cook Author Exposed in NYC
by Lynn Garrett
Jennifer Willingham has come on board as v-p of marketing for the Guideposts Books Trade Division. Willingham was formerly v-p of marketing for the Thomas Nelson imprint Nelson Books. She left the company in 2005 to launch her own firm, Willingham Communications. At Guideposts, she will report to Jonathan Merkh, v-p of book publishing for Guideposts. Merkh was previously publisher for Nelson Books. Willingham will be based in Nashville. 

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BOOKS BRIEFLY
Inspired by Sleep, Publisher Turns Author
by Marcia Z. Nelson

Lots of authors say that writing books is a dream come true, but in the case of August Gold and Joel Fotinos, authors of The Prayer Chest (Doubleday, Oct.; reviewed in PW July 9), that's literally true. The novel, a parable about the power of prayer that blends Western and Eastern spiritual thought, originated in a dream that came one night to Fotinos, whose day job is v-p/director of religion publishing at Penguin Group (USA). In the dream, he walked into a bookstore and saw boxes containing a book and a wooden box. "It was called the Prayer Chest," Fotinos said. He recounted the dream to Gold, who is spiritual director of Sacred Center New York, a New Thought church she co-founded with Fotinos in 2001. "I just got goose bumps," Gold told RBL. Later that day she sat down and when she got up hours later, she had six chapters of The Prayer Chest written. 

"One of the things I love about working with August is when she puts her mind to something, it actually happens," said Fotinos, who is also a minister at the Sacred Center.

Publishers who got the proposal for the book were impressed by the comprehensive marketing plan the authors submitted—no surprise, considering Fotinos's credentials.

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RELIGION IN REVIEW
Four Reviews Coming in Publishers Weekly on Monday, October 29
The Parables of Dr. Seuss
Robert L. Short. Westminster John Knox, $16.95 paper (128p) ISBN 978-0-664-230470
A generation ago, Short hit a nerve with The Gospel According to Peanuts, which sold more than 10 million copies and launched a series of “Gospel According to” books about religion and popular culture.
READ FULL REVIEW
The Christian World: A Global History
Martin E. Marty. Random House, $25.95 (336p) ISBN 978-0-679-64349-4
This is the sort of large-scale, global history that is not often pursued by academics anymore, for fear of over-simplifying narratives that fail to attend to local detail.
READ FULL REVIEW
You Don’t Have to Be Wrong for Me to Be Right: Finding Faith without Fanaticism
Brad Hirschfield. Harmony, 24.95 (288p) ISBN 978-0-307-38297-9
In this compelling and engaging volume, Hirschfield urges people of all faiths to accept their differences while seeking commonality and reaching out to one another with love and forgiveness.
READ FULL REVIEW
What Can Be Found in Lost? Insights on God and the Meaning of Life from the Popular TV Series
John Ankerberg and Dillon Burroughs. Harvest House, $10.99 paper (176p) ISBN 978-0-7369-2121-3
Since it debuted in 2004, the ABC drama Lost has sparked intense discussions about its complex themes, some of which are deeply religious.
READ FULL REVIEW
Two Starred Reviews Coming in PW on Monday, October 29
Crossing the Water: A Photographic Path to the Afro-Cuban Spirit World
Claire Garoutte and Anneke Wambaugh. Duke Univ., $24.95 paper (296p) ISBN 978-0-8223-4039-3
Photographers Garoutte and Wambaugh demystify and celebrate the Afro-Cuban religions of Santería, Palo Monte and Espiritismo. The three traditions are, they note, inextricable in Cuban practice, with supplicants calling on elements from all three as well as folk Catholicism to improve their lives, relationships, finances and health. Garoutte and Wambaugh focus their lenses on Santiago, a retired retailer who is a renowned practitioner of Afro-Cuban religions and godfather to many initiates. Driven by powerful, evocative descriptions and scene-setting, the book delves into the various rituals and spiritual practices that take place in the back rooms of Santiago’s Cuban home. Following a precedent set in 1991 by Karen McCarthy Brown in her innovative book Mama Lola, in which a scholarly observer of an Afro-Caribbean religion gradually becomes a participant in her own right, these authors do not attempt to maintain skepticism or distance from the subject they cover, and are gradually initiated into both Santería and Palo Monte. What results is a respectful, vibrant account of Afro-Cuban religions, enhanced by more than 150 vivid photographs. (Feb.)
Influencing Like Jesus: 15 Biblical Principles of Persuasion
Michael Zigarelli. B&H Publishing Group, $14.99 paper (176p) ISBN 978-0-8054-4710-1
Business professor Zigarelli (The Minister’s MBA) ably teaches others how to wield influence through biblically effective methodology. Zigarelli’s book is replete with examples from the Bible, where Jesus influenced and catalyzed remarkable inner change in those with whom he interacted. The author plainly tells fellow Christians that they are commanded by way of the Gospel of Matthew’s “Great Commission” to be influencers in their respective worlds. Zigarelli’s prose is lively and practical, and his scope is far more comprehensive and altruistic than a basic primer on getting others to serve one’s self-interest. Rather, every principle is presented expressly from a selfless position in which the goal is always to enrich another person’s life by honoring Christ’s servant-leader example. Readers will glean insight on such topics as making personal, prayerful preparation before attempting to persuade; understanding the wisdom of connecting through similarity and by asking for another’s opinion; learning to tell a compelling story using contrasts and metaphors; and valuing the weight of authoritative, experiential and social evidence. Readers will also discover concise planning worksheets and a complementary leader’s guide for applying each concept skillfully in any personal or professional position. (Jan.)
Two Starred Reviews Coming in PW on Monday, October 29
Chill Out, Josey!: Back to Russia, with Love
Susan May Warren. Steeple Hill Café, $6.99 mass market (352p) ISBN 978-0-373-78585-8
In her faith-based romantic sequel to Everything’s Coming Up Josey, Warren picks up with Josey Anderson, née Berglund, as a young newlywed. Josey longs to live an ordinary life in her hometown of Gull Lake, Minn., but her husband, Chase, loses his job and accepts a new one in Russia (unbelievably not telling her about the first or asking her about the second). Josey finds herself mostly alone and pregnant in Russia, listening to a friend lecture, “Did it ever occur to you, Josey, that God sent you here not because Chase needs you, but because you need God?” The secrets Josey and Chase keep from one another are appalling, and it’s a stretch to believe Josey keeps her pregnancy under wraps as long as she does. The numerous references to the “Proverbs 31 Woman,” even in jest, will fatigue even the most devoted Christian reader. A side theme of adoption and orphanages in Russia is intriguing, and might have merited more page space, and a peanut butter cottage industry provides humorous moments. Readers who like liberal doses of faith in their fiction, newlywed wranglings, and lots of details about clothes (even bad clothes that don’t fit) and food might enjoy Warren’s latest. (Dec.)
BESTSELLER BYTES
Chart Topper Commentary
by Daisy Maryles

Thomas Nelson pulled out all stops for Max Lucado's latest bestseller, 3:16: The Numbers of Hope. First printing was one million copies, the largest in Nelson's history. Lucado had heart surgery during the first week of his book tour, but was back on the road less than a week later. Launching the book on 9/11 was strategic, as the numbers that have come to represent terror proved to be a good counterpoint for 3:16, the numbers of hope.

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PW RELIGION BESTSELLERS: October
Hardcover
  1. Mother Teresa: Come Be My Light
    Mother Teresa and Brian Kolodiejchuk. Doubleday, $22.95
    ISBN 978-0-385-52037-9
  2. Reposition Yourself
    T.D. Jakes. Atria, $24
    ISBN 978-0-416-54431-9
  3. 3:16: The Numbers of Hope
    Max Lucado. Thomas Nelson, $24.99
    ISBN 978-0-8499-0193-5
  4. I Dare You: Embrace Life with Passion
    Joyce Meyer. FaithWords, $22.99
    ISBN 978-0-446-53197-9
  5. God Is Not Great
    Christopher Hitchens. Twelve, $24.99
    ISBN 978-0-446-57980-3
  6. Landmines In the Path of the Believer: Avoiding the Hidden Dangers
    Charles F. Stanley. Thomas Nelson, $19.99
    ISBN 978-1-4002-0090-0
  7. Love & Respect: The Love She Most Desires, the Respect He Desperately Needs
    Emerson Eggerichs. Thomas Nelson/Integrity, $21.99
    ISBN 978-1-5914-5187-7
  8. Jesus of Nazareth
    Pope Benedict XVI. Doubleday, $24.95
    ISBN 978-0-385-52341-7
  9. Facing Your Giants: The God Who Made a Miracle Out of David Stands Ready to Make One Out of You
    Max Lucado. Thomas Nelson, $24.99
    ISBN 978-0-8499-0181-2
  10. Quiet Strength: The Principles, Practices, & Priorities of a Winning Life
    Tony Dungy with Nathan Whitaker. Tyndale, $26.99
    ISBN 978-0-4143-1801-1

Paperback

  1. 90 Minutes in Heaven: A True Story of Death and Life
    Don Piper with Cecil Murphey. Baker/Revell, $24.99
    ISBN 0-8007-5949-4
  2. Your Best Life Now
    Joel Osteen. FaithWords, $13.99
    ISBN 978-0-446-69615-9
  3. Mere Christianity
    C.S. Lewis. Harper San Francisco, $10
    ISBN 0-06-065292-6
  4. The Purpose-Driven Life
    Rick Warren. Zondervan. $14.99
    ISBN 978-0-310-24756-2
  5. The Five Love Languages
    Gary Chapman. Moody/Northfield, $12.99
    ISBN 1-881273-15-6
  6. Summer
    Karen Kingsbury. Tyndale, $13.99
    ISBN 978-0-8423-8748-4
  7. Captivating: Unveiling the Mystery of a Woman's Soul
    John and Stasi Eldredge. Thomas Nelson, $14.99
    ISBN 978-0-7852-8909-8
  8. The Parting
    Beverly Lewis. Bethany House, $13.99
    ISBN 978-0-7642-0310-7
  9. Just Beyond the Clouds
    Karen Kingsbury. Center Street, $14.99
    ISBN 978-1-5999-5677-0
  10. The Faith Club: A Muslim, A Christian, A Jew—Three Women Search for Understanding
    Ranya Idliby, Suzanne Oliver and Priscilla Warner. Free Press, $14
    ISBN 978-0-7432-9048-7
 
 
COMING ATTRACTIONS
In our next issue (Oct. 31), look for a Q&A with Buddhist author Stephen Levine (A Year to Live), who has just published his first book of poetry.
 

PW Religion BookLine from Publishers Weekly
Editors: Lynn Garrett (lgarrett@reedbusiness.com);
Daisy Maryles (dmaryles@reedbusiness.com)
Contributing Editor: Jana Riess
© 2007 Reed Business Information. Published weekly.

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