PW Daily

In This Issue: Monday, December 11, 2006 Past Issues
One-Fifth of Readers Visit Pub/Author Sites
Martha on TV
Three Answers, People, Authors on the Air

 
One-Fifth of Readers Visit Pub/Author Sites
A new survey conducted by the advertising firm Spier New York found that 18% of readers have been to a publisher's Web site, while 23% of readers polled have visited an author's site. The survey, based on a sample of 813 readers, did not ask if readers bought a book from either site. Not surprisingly, the younger the reader, the more likely that person visited the Web. The survey found that 35% of readers under age 35 had visited an author's Web site and 21% of respondents in that age bracket had been to a publisher's site.

The Spier survey also found that 50% of those asked said they had purchased a book as a gift within the past year. Twenty-eight percent bought a book online as a gift online, while 89% said they bought a book at a retailer. "What these numbers show is that consumers continue to feel that books are one gift that has universal appeal," said Tom McCartin, president of Spier New York. According to the survey, 86% of those who purchased a book as a present bought at least two books.
 
Martha on TV
Susan Meddaugh’s popular picture-book character Martha has been licensed by Houghton Mifflin to public television station WGBH, which will develop the property into an animated series. Martha made her first appearance in 1992 in Martha Speaks (Houghton/Lorraine), about a dog who eats alphabet soup that gives her the power of human speech. Martha has since starred in five more books. Carol Greenwald (Curious George; Postcards from Buster) will be executive producer for WGBH.

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Three Answers
  Amy Goodman
Three Answers today are from Amy Goodman, author—with her brother David—of last fall’s Static and host of the radio news program Democracy Now, who today is receiving the 2006 Puffin/Nation Award for Creative Citizenship
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People
  Lindsay Joins Abrams
Colleen Lindsay has been named director of marketing operations at Harry N. Abrams. In addition to overseeing the house’s marketing budget, Lindsay will coordinate pre-sales and sales conferences and trade show appearances. Lindsay, who will start at Abrams on December 18, has worked in Random House’s sales division as well as on the bookselling side at San Francisco’s Stacey Books.

Do you have hires or promotions to you’d like to announce in the Daily? If so, please send them to rachel.deahl@reedbusiness.com.



Authors on the Air
  Burma, Unwrapped; Ode to Food; Warning on Food
Kermit the Frog; Dr. E. Fuller Torrey; Walt "Clyde" Frazier; Thant Myint-U; James Salter; Michael G. Kammen; Isabel Allende; Dr. Peter Singer; Christine Wicker; Jimmy Carter.
read on


Picture of the Day
  WaterBrook 10 at THRiVE!
Ten authors from Random House's WaterBrook Press imprint came out to speak at THRiVE!, a one-day woman's conference simulcast to churches around the country. The roughly 30,000 attendees got to hear authors Valorie Burton, Constance Rhodes, Shannon Ethridge and Priscilla Shirer (pictured here l. to r.) discuss the conference's topic: "Intentional Relationships: Balancing the Connections in Your Life."
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