Future
Publishers Weekly presents the third breakfast panel in our discussion series:
IS YA FINALLY SITTING AT THE GROWN-UPS’ TABLE?
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YA Publishing has been undergoing many changes, some titles are increasingly attracting older readers, while others are moving from young teenagers to older teens and young adults. Then there are the true “cross-over” titles read by both teenagers and adults. This panel will examine how these changes are greatly impacting the way the industry acquires, develops, markets, sells, and shelves YA books in bookstores and libraries. We will explore such questions as:
• Why have certain authors been successful at “break-out” and “cross-over” titles?
• Why are some titles published as YA in certain markets and as adult trade in others?
• Is there a conflict between marketing a title to teens and seeding the ground for a
campaign that focuses on adults as well?
• What draws adults to specific YA titles? Once drawn to YA, can they be introduced
to other YA titles?
• How easily can authors move between YA and trade? Can a YA author shift into
trade publishing as easily as a well-known novelist can take up YA?
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| MODERATOR: |
ELIZABETH DEVEREAUX, Children’s Reviews Editor, Publishers Weekly |
| PANELISTS: |
SHERMAN ALEXIE, Author, The Absolutely True Diary of a Part-Time Indian, and winner of the 2007 National Book Award for Young People’s Literature
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DARA LA PORTE, Manager, Children’s Department, Politics and Prose Bookstore
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H. JACK MARTIN, Assistant Coordinator of Young Adult Services, New York Public Library |
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GEORGE NICHOLSON, Senior Agent, Sterling Lord Literistic, Inc. |
| WHERE: |
Center for Independent Publishing
20 West 44th Street
New York, NY 10036 |
WHEN: |
April 29, 2008
Breakfast: 8:30-9:00 am
Panel: 9:00-10:30 am |
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